Free Essay - Rev. Arthur Dimmesdales Double-talk in The Scarlet Letter :: Scarlet Letter essays

Dimmesdales Double-talk in The Scarlet Letter     Abstract Critics of Nathaniel Hawthornes The Scarlet Letter are wrong to attribute to Hester the means of persuading Dimmesdale to beetle off with her and their child. It is Dimmesdale who uses his rhetorical mastery to talk Hester into talking him into eloping. An analysis of his conversation with Hester in the forest in comparison with his sermons fates that he is using the same discursive strategy he employs to convince his parishivirtuosors that he is a sinless man.   The Reverend Mister Arthur Dimmesdale is usually understood to be guilty of two sins, one of commission (his adultery with Hester) and one of omission (his cowardly and hypocritical failure to confess). This is his state through most of The Scarlet Letter but when Dimmesdale meets Hester in the forest (Chapters 16-19), he agrees to flee capital of Massachusetts with her, to seek out a new life in the Old World, and, presumably, to live wit h her in adultery. By the lights of his community and his profession, this resolution is a far to a greater extent serious sin than any he had committed to date, but most critics spend a penny agreed that Dimmesdale is not primarily responsible for his actions in the forest. Both Michael Colacurcio and Terence Martin have written that Hester seduced Dimmesdale in the forest,(2) and Darrel Abel argues that Dimmesdale could not resist Hester, for in entering the forest Hester means to persuade Dimmesdale to elope with her and Pearl, and Dimmesdale agrees to the elopement after only a feeble show of conscience.(3)   The forest scene is crucial in the narrative of The Scarlet Letter, and a proper understanding of what happens in the forest is necessary for any interpretation of Dimmesdales hold days of life and his final confession. I will argue in this paper that the reading of the forest scene sketched above is mistaken that in incident it is Arthur Dimmesdale and not Hester Prynne who is the activating agent(4) in the forest, increasing Dimmesdales culpability for his most serious fall. Previous critics seem to think that Dimmesdales much-vaunted skill as a utterer abandons him when he enters the forest with Hester, but I will show that Dimmesdale talks Hester into talking him into fleeing, and so Dimmesdales gravest sin cannot be laid at Hesters feet at all.

The Harlem Renaissance, Jazz and Billie Holiday Essay -- Billie Holida

The Harlem Renaissance, Jazz and Billie Holiday In Harlem, the people sit on their front porches in protest of the summer Sunday sun, fanning themselves with the morning paper as the day slides away. Out on the streets, neighbors call to each other. A womans voice is audible from an open window, singing nonsensically as she scrubs. Her melodies tumble fall out the window and intertwine with the trembling harmonica rising from the heat of the pavement and venture into the store on the corner. The boisterous laughter of men on the porch mixes with the tailor of the jump rope slapping the sidewalk and the shrieking of children. All the faces on the streets, inside the houses, and emitting the shrieks are not the same ones to be found along Fifth Avenue, crosswise town. This small portion of Manhattan is entirely black, except when the sun sets.Dusk somehow radiates calm to the slightly jittery Whites that pour into the city for an evening of entertainment. Only in darkness is when the Whites feel safer in making the pilgrimage to Harlem. Differentiating skin color isnt a chore when pedestrians are only a possibility-- when the sun doesnt make lightness or darkness so apparent. People parade into the city dressed up to the nines, out to hear the latest style of music, saltation the latest dance, or see the latest revue. Creation spewing from this cultural Mecca is insatiably sought after and people of all ethnicities wish to embrace it as their own. proud heels and wingtips carry stocking feet into various downtown dumps and dives for a change of pace, clamoring for Black artists to whom they would never give the time of day if the sun were out. Yet the pains of nighttime is incontestable. The rhythms and rhymes coinciding with th... ... to break into show business at all. The great Lady Day lived her whirlwind life, making decisions that would have made any mothers head spin. But her unbelievable life helped pave the way for other Black female artists, so tha t they had a strong female example that didnt back down in the face of Racial and Sexist tensions and worked so hard to overcome them that the stress was too much, and she sought solace in narcotics because the atmospheric pressure was too great.Today, the legacy of Billie Holiday lives on. People are continuously intrigued by her life, inspired by her music, and impressed with the difficulties she faced. Armed with her music, Billie Holiday faced the world on the offensive, constantly battling those who presented her with obstacles. Though she did not fight flawlessly, her ambitions and her dreams carried her through life as best they could.

Consequence of Artificial Light Essay examples -- Essays Papers

Consequence of Artificial LightOur world is an ever changing place, in the last 100 years we have seen more technological advances than ever in the preceding years of history. We have built computers, gone to the moon, developed x-rays, microwaves, telephones, and the incandescent light. A seemingly small invention, the light has forever placed its mark not only on the human race, except on the earth itself. In pictures taken from space, we can see that much of the world is lit 24 hours a day, which begs the question is that much light good for us? It is not an leisurely question to answer, but in this essay, I hope to examine some of the history that has brought us to the situation that we are in as well as some of the possible solutions to try and cope with a world that has become addicted to never-ending light. As our knowledge of the world grows, so in any case does our accord of the health hazards that excessive light during the night can bring to the human body, and th is understanding has led to many interesting discoveries. The search for medical understanding that too much light in the dark hours is poor for health was begun by astronomers who were dismayed at the growing loss of darkness in the night sky, but has quickly grown to include, medical researchers, city planners as well as average people in the community that are unhappy with the excessive sum of light that is prevalent today. One of the major discoveries that have been made in recent history is the finding of a photo receptor that sets circadian rhythms1. Cryptochrome is a protein that is sensitive to blue light, and it is theorized that in the morning and evenings, when blue light is most prevalent, this protein helps humans adjust their internal... ...roduce into our lives and culture, the more problems begin to arise, it is time that some major go need to be taken to help stop this problem, and I hope that some of the solutions outlined above will be a good start. Referen ces1http//www.eurekalert.org/pub_releases/1998-11/BU-TBSS-231198.php2http//www.peerless-lighting.com/p20_body.htm3http//library8.municode.com/gateway.dll/RI/rhode%20island/875? f=templates&fn=default.htm&npusername=11458&nppassword=MCC&npac_credentialspresent =true&vid=default 4http//www.dep.state.pa.us/dep/deputate/pollprev/lighting/outdoor.htm5http//www.turtles.org/threats.htm6http//www.learner.org/jnorth/tm/NightLights.html7http//www.ncbi.nlm.nih.gov/entrez/query.fcgi?holding=f1000&cmd=Retrieve&db=P ubMed&list_uids=12495746&dopt=Abstract8http//www.darksky.org/infoshts/is012.html

The Celebration Of Chanukah :: essays research papers fc

The Celebration of ChanukahThe candle light flickered in Dorothy Abramawitzs eyes. In her tiny, pudgy right hand she held the shammus, the waiter candle, and burned the taper until the flame was glowing brightly. While she began to light the first candle on the menorah, she heard her mothers voice singing softly, Boruch Atoh Adonoy, Eloheinu Melech Hoolom, Asher Kideshonu Bemitzvosov Vetzivonu Lehadlik Ner Chanukah. unsaved are You, nobleman our God King of the universe, Who has sanctified us by His commandments, and has commanded us to kindle the lights of Chanukah. She passed the shammus candle to her sister, who lit the second candle and then passed it to her chum to light the third. Boruch Atoh Adonoy, Eloheinu Melech Hoolom, Sheoso Nisim Laavoseinu Bayomim Hoheim Bizman Hazeh. jocund are you, Lord our God, King of the universe, Who wrought miracles for our fathers in days of old, at this season. This passing of the candle went until all eight of the siblings had had a rega in to light a candle, and by the time t don had finished, it left the Chanukah menorah fully ablaze. Boruch Atoh Adonoy, Eloheinu Melech Hoolom, Shehechiyonu Vekiyimonu, Vehigionu Lizman Hazeh. Blessed are You, Lord our God, King of the universe, Who has kept us alive, and has preserved us, and enabled us to come across this season.Dorothy watched the hot climb on glide from the top of the candle, down its body, and splatter on the wooden table on which the menorah was standing tall. Chanukah was her favorite Jewish holiday to celebrate. It was a time of family, grave food, and gifts. It was a time for remembrance of the miracles that God had once done for her people, and could do once again. But this years celebration was different. on that point were no gifts or extravagant feasts. There was no laughter or loud celebrations. A black blanket covered the window, so that she could not manipulate the Russian embellish outside the house, and so that the Gestapo could not see the familys Jewish practices. Everything they did had to be hidden now, had to be concealed. Her chocolate-brown eyes danced and her glossy brown curls shined in the firelight. change over them from the menorah toward her mother, she had to laugh. Even her mothers appearance was different this year. On top of her mothers head was a yammika, the traditional hat that the men of the family wore on their heads whenever they prayed or gave a blessing.The Celebration Of Chanukah essays research papers fc The Celebration of ChanukahThe candle light flickered in Dorothy Abramawitzs eyes. In her tiny, pudgy right hand she held the shammus, the host candle, and burned the wick until the flame was glowing brightly. While she began to light the first candle on the menorah, she heard her mothers voice singing softly, Boruch Atoh Adonoy, Eloheinu Melech Hoolom, Asher Kideshonu Bemitzvosov Vetzivonu Lehadlik Ner Chanukah. Blessed are You, Lord our God King of the universe, Who has sanctified us by His commandments, and has commanded us to kindle the lights of Chanukah. She passed the shammus candle to her sister, who lit the second candle and then passed it to her brother to light the third. Boruch Atoh Adonoy, Eloheinu Melech Hoolom, Sheoso Nisim Laavoseinu Bayomim Hoheim Bizman Hazeh. Blessed are you, Lord our God, King of the universe, Who wrought miracles for our fathers in days of old, at this season. This passing of the candle went until all eight of the siblings had had a chance to light a candle, and by the time that had finished, it left the Chanukah menorah fully ablaze. Boruch Atoh Adonoy, Eloheinu Melech Hoolom, Shehechiyonu Vekiyimonu, Vehigionu Lizman Hazeh. Blessed are You, Lord our God, King of the universe, Who has kept us alive, and has preserved us, and enabled us to reach this season.Dorothy watched the hot wax glide from the top of the candle, down its body, and splatter on the wooden table on which the menorah was standing tall. Chanukah was her favor ite Jewish holiday to celebrate. It was a time of family, good food, and gifts. It was a time for remembrance of the miracles that God had once done for her people, and could do once again. But this years celebration was different. There were no gifts or extravagant feasts. There was no laughter or loud celebrations. A black blanket covered the window, so that she could not see the Russian landscape outside the house, and so that the Gestapo could not see the familys Jewish practices. Everything they did had to be hidden now, had to be concealed. Her brown eyes danced and her glossy brown curls shined in the firelight. Shifting them from the menorah toward her mother, she had to laugh. Even her mothers appearance was different this year. On top of her mothers head was a yammika, the traditional hat that the men of the family wore on their heads whenever they prayed or gave a blessing.

The Percept of Pain Essay -- Biology Essays Research Papers

The Percept of Pain Where does it come from?In class we have discussed the concept of pain, concluding that a conflict between what the wittiness anticipates occurring and what actually occurs has the potential to cause the perception of pain. Furthermore, it was suggested that genetics might have a role in the experience of pain, particularly when applied to the discussion of shade limb pain. However, I found these inferences a bit unsatisfying and walked away with more questions than answers. Where does chronic pain come into the picture? Why is a arousal that is painful for one person not for another? And the question that puzzled me the most how, from a neurobiological perspective, can an individual experience pain in her arm if she was born without one?Pain, a component of the somato sensory(prenominal) system, is defined by the International Association for the Study of Pain as an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage (1). The perception of pain serves as a defense system to maintain homeostasis, warning of injury that should be avoided and/or treated. Injured limbs actually inhibit voluntary movement to promote required healing processed (2). So essential is the painful response that those individuals born with congenital pain insensitivity do not react to pain, often resulting in severe, permanent tissue damage, and even premature death.A crucial concept in the definition of pain is that it is indeed a perception, therefore involving the brains rumination and purification on corresponding input. This may be paralleled to another sensory perception, vision. Although the optic nerve head should cause a hole in an individuals... ...ally cynical slightly notions that are not physiologically observable, I am surprisingly excited by the idea of a neuromatrix and look forward to rethinking my pervious understandings of the nervous systems workings. It may be i nteresting to see how the I-function is involved with this process and why pain treatments such as biofeedback have been known to produce positive results.ReferencesThis paper reflects the investigate and thoughts of a student at the time the paper was written for a course at Bryn Mawr College. Like other materials on Serendip, it is not intended to be authoritative further rather to help others further develop their own explorations. Web links were active as of the time the paper was posted but are not updated. Contribute Thoughts Search Serendip for Other Papers Serendip Home Page http//serendip.brynmawr.edu/cgi-bin/comments

The Percept of Pain Essay -- Biology Essays Research Papers

The Percept of Pain Where does it come from?In class we have discussed the concept of pain, concluding that a conflict between what the brain anticipates occurring and what very occurs has the potential to cause the perception of pain. Furthermore, it was suggested that genetics might have a role in the experience of pain, particularly when applied to the discussion of phantom work up pain. However, I found these inferences a bit unsatisfying and walked away with more questions than answers. Where does chronic pain come into the picture? Why is a stimulus that is annoying for one person not for another? And the question that puzzled me the most how, from a neurobiological perspective, can an individual experience pain in her arm if she was born without one?Pain, a component of the somatosensory system, is defined by the International Association for the Study of Pain as an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage (1). The perception of pain serves as a defense system to maintain homeostasis, warning of injury that should be avoided and/or treated. Injured limbs actually inhibit voluntary movement to promote necessary better processed (2). So essential is the painful response that those individuals born with congenital pain insensitivity do not react to pain, often resulting in severe, eternal tissue damage, and even premature death.A crucial concept in the definition of pain is that it is indeed a perception, therefore involving the brains rumination and elaboration on corresponding input. This may be paralleled to another sensory perception, vision. Although the optic nerve head should cause a hole in an individuals... ...ally cynical about notions that argon not physiologically observable, I am surprisingly excited by the idea of a neuromatrix and look forward to rethinking my pervious understandings of the nervous systems workings. It may be interesting to see h ow the I-function is involved with this process and why pain treatments such as biofeedback have been known to produce positive results.ReferencesThis paper reflects the research and thoughts of a student at the time the paper was written for a course at Bryn Mawr College. Like other materials on Serendip, it is not intended to be of import but rather to help others further develop their own explorations. Web links were active as of the time the paper was posted but ar not updated. Contribute Thoughts Search Serendip for Other Papers Serendip Home Page http//serendip.brynmawr.edu/cgi-bin/comments

Improving homeland security: challenges and improvement Essay

The United States of the States had its sh are of enemies since it was considered as the new legions superpower. But with regards to intelligence work and the might to thwart an attack by an external army nothing was as dramatic as the Pearl Harbor attack in 1941. It was a pesky lesson in intelligence failure and past presidents vowed it will never happen again. But when 9/11 shook the nation, with an attack closer to home, many another(prenominal) are wondering who dropped the ball in terms of intelligence work.This paper will look at the major challenges faced by the US intelligence fellowship and the subsequent changes and transformation initiated by government officials to bring upon a marked improvement when it comes to information collection and preventing future attacks in the US homeland. Before passing any further it is important to examine the historical background of US intelligence and how it was shaped by global events especially during World War II and the Cold W ar with the former Union Soviet Socialists Republic of Russia. The discussion will then come in sharp focus to the events surrounding the disreput open September 11, 2001 attacks.Background At the turn of the century, the American government, buoyed by the economic progress from the Industrial Age began to rise as a superpower. It was considered by many in the global arena as a aim to contend with. Yet it took an unprovoked attack from an Imperial Army of Japan to finally force into everyones consciousness that indeed America is both feared and respected. So, one Sunday morning, more than sixty years ago, Hawaii part of the Union yet set(p) far away in the Pacific was mercilessly bombed by Japanese planes.The former President Franklin D. Roosevelt was right in denouncing the surprise attack as a day of obloquy. There was no doubt that it was a day of ill repute as America was rudely made aware of their fast move status. And with it comes enemies who perceive America as a threa t or a country guilty of exploiting others. Whatever the perception, the US government will have to carry itself from enemies both foreign and domestic. word Failure In the aftermath of the Pearl Harbor attack, the U. S.intelligence community was severely criticized for failing to warn the nation of an threatening attack from the Japanese aggressors. It was found out late that there was enough intelligence gathered to have alerted the army base there, but it was largely ignored. This is a classic example of intelligence failure and the consequence of which lingers on for a long time. The Pearl Harbor incident was the catalyst that transformed the US Intelligence community. From then on the intelligence congregation capability of the United States of America was forced to improve.And then again, complacency is the predictable effect of success. When Americas mind nemesis the USSR was toppled down, America finds itself in unfamiliar territory, a world where there is no one to cha llenge and serve as a counter-balance to Americas military superiority. When everything was quiet no one was able to anticipate that it was merely the calm before the storm so to speak. History eerily repeated itself, the infamy of Pearl Harbor was relived again and this time it was not a thousand miles away from the center of America but the enemy struck the economic kindling center of the nation.It was the same cowardly attack that stunned an unprepared government and its people. Predictably, just as it was in Pearl Harbor, there were also a dandy number of casualties. In spite of the previous changes and improvements, the US Intelligence community was again caught flat footed. Intelligent Work According to Michael Turner intelligence gathering can have a variety of definitions but for the professional it is encapsulated in the following statements intelligence is a particular kind of information that helps to inform, instruct, and educate the policy world.To consumers of intel ligence the policy makers intelligence is that and more. To political leaders a political liability, depending on whether intelligence information helps or hinders the fulfillment of political goals (2005, p. 3). Intelligence gathering is therefore a tool that helps create certainty in a very uncertain world. It follows therefore that intelligence gathering is not merely the execute of collecting entropy but would also mean the interpretation of the same. This aspect of intelligence gathering requires attention and the neglect of which is the root of many intelligence failures.It is entirely not enough to have data but there mustiness also be an equally effective means of interpreting the said information. Adapting to alternate For thousands of years the nature of warfare remained constant. Thus, two opposing camps fight it out in the battlefield. There was the effective use of troop movement and the use of military hardware. The commander who can utilize men and resources e ffectively wins the battle and ultimately the war. But since 9/11 the world has been rudely awakened to a distinct type of warfare. It is guerilla tactics brought into urban centers and far away from the traditional fields of war.If this is the new face of war then intelligence gathering must also be transformed to adapt to it. Intelligence gathering must now be geared towards an enemy led not by a traditional army but extremists who will fight for a cause that sometimes transcend national boundaries. Rendered Ineffective Aside from the guerilla tactics use by the members of the Al-Qaeda and other terrorist groups another reason for the failure of the US response were the laws that prevented for a more thorough investigation of suspicious characters.The strength of America which is the significant number of civil liberties enjoyed by its citizens became the liability that was exploited by the terrorists. In fact the 9/11 commissioning pointed out that there were laws that were ena cted to qualify some of the investigative powers of the FBI. According to the 9/11 Commission, The FBI was criticized, rightly, for the overzealous domestic intelligence investigations disclosed during the 1970s. The pendulum swung away from those types of investigations during the 1980s and 1990s (see 9/11 Commission Report).The FBI was then forced to take on kids gloves when treating suspected terrorists. Al-Qaeda on the other hand perceived these new developments as weaknesses they can exploit. Aside from toothless laws the US Intelligence community has to deal with a host of other problems that includes 1) the improper analysis of information and intelligence 2) the lack of coordination between government agencies and 3) the absence seizure of system where law enforcement agencies as comfortably as counter-terror groups can share information.Human Intelligence But the to the highest degree significant intelligence source with regards to the field of study is HUMINT or human intelligence. And the reason is easy to understand there are a lot of problematic factors related to this type of intelligence. First of all most information gathered through this method can be considered as secondary. There must be a way of processing raw data in order to determine its accuracy.In this regard there is now a move to develop technical and human resources that will be able to fully analyze humint as expounded in the following statements The very nature of the transnational threat demands that we have analysts with language capabilities and are knowledge to understand local situations in relationship to global, transnational, and international trends and impacts. Analysts need a professional network that transcends territorial borders, and they need to be comfortable turning to local as well as global information (Sands, 2005, p. 75).

Self-Assessment Final Reflection

Is one always in the process of consumeing? Of course Every experience a individual has makes them grow and develop. Through these experiences, they visualize new materials, and at the same time, they collar about themselves as well. Learning to write is equally alike. As a person reads and writes more and more, a person is equal to(p) to grow and develop their reading and writing skills. This summer was a growing experience for all students taking the writing 100 differentiate. Personally, I reckon I have grown as a writer.At the beginning of the bridge program, my CSP class was asked to write a paper. The topic was about why we decided to pack U of M as our college of choice. Writing the paper was a breeze and I felt confident that I would get a good grade. Unfortunately, when I was handed back my paper, I realized I earned a B on the paper. However, during the period of time where my professor was checking our papers, my Writing 100 class read David Bartholames article, In venting the University.The first time I read this article, I did not understand what he was talking about and what his central theme way. However, aft(prenominal) reading the article numerous times, breaking it down, outlining it, diagraming it, and writing about it several times, I was able to understand what he wanted the readers to know a roost bulb went off in my head. I saw the mistakes I made when writing my first paper for my CSP class. My essay demonstrated my lack of knowledge of the galore(postnominal) various activities, and events held by the university.I was stuck in my common place, talking about only what I knew instead of seeking out information in order to din my writing capabilities. I did not look on the internet to learn of any other information I could have used in the essay. Instead, I only wrote about what I knew. I likewise realized that organization was a key when writing an essay. The largest critique I had on my essay was my organisational skills. My professor took off several points for jumping from topic to topic.Although my organizational skills were terrible when writing that essay, I believe I have gotten much better. This is due in part to Mrs. Allen. Throughout the writing course, she constantly encouraged us to think about our organization when writing essays, diary responses, and other writing activities. Im grateful I learned how to better organize my papers, because during the second to last week of the intensive bridge program, I was asked to write a last journal for my CSP class. This time, we interviewed our parents and were asked to write about our experiences while nterviewing them. While writing this paper, I paid close attention to my organization. I made everything flow into each other. I also made sure that my paper went in chronological order so that it was easier to read and follow. My professor took about a week to grade my paper. During this time, I was able to ponder upon my essay. I knew what my profe ssor was looking for, and I wrote for him. I knew that I had done my best on the essay my organization was solid and I had a nice flow. I finally received my essay back on August 10th, receiving a 25/25.I was ecstatic when I had received my grade. This is all convey to my Writing 100 class and the hard work that I put into the class. Im grateful I had the opportunity to take this class and learn to develop my organizational skills. Through taking this class, my writing skills increased immensely. When I wrote my first CSP essay, I had no idea that my organization was skewed and that I could improve. In my eyes, I thought that I did not need any help and that my writing was perfect, or at least, close to.However, I was able to learn that I needed to improve my organization in order to succeed as a college writer. Without this course, it would have been difficult for me to adapt to the college level writing necessary for an English class. The assignments we were required to read an d write about taught me about my writing I could see where I needed improvement. My experience demonstrates that with constant reading and writing, a person is able to continue learning more about their own writing in order to improve. There is always room for improvement.

Objective of Education Is Learning

The Objective of Education Is acquisition *The Objective of Education Is Learning, Not Teaching* *In their book,** *Turning Learning Right Side Up Putting Education Back on Track*, authors Russell L. Ackoff and Daniel Greenberg point out that todays fostering system is seriously flawed it focuses on pedagogics rather than larn. Why should children or adults be asked to do something computers and connect equipment can do much better than they can? the authors ask in the pastime excerpt from the book. Why doesnt education focus on what humans can do better than the machines and instruments they create? * Education is an admirable thing, but it is well to find from time to time that nothing that is worth acquire can be taught. Oscar Wilde Traditional education focuses on teaching, not learning. It incorrectly assumes that for incessantlyy ounce of teaching there is an ounce of learning by those who are taught. However, approximately of what we learn before, during, and after attending schools is learned without its being taught to us. A child learns such primaeval things as how to walk, talk, eat, dress, and so on without being taught these things. But are there intrinsic barriers to learning?Adults learn most of what they use at work or at leisure while at work or leisure. Most of what is taught in scoreroom settings is forgotten, and much or what is remembered is irrelevant. In most schools, memorization is senseless for learning. Most of what is remembered is remembered only for a short time, but then is chop-chop forgotten. (How many remember how to take a square root or ever take up a need to? ) Furthermore, even young children are aware of the fact that most of what is expected of them in school can better be d one(a) by computers, recording machines, cameras, and so on.They are treated as poor surrogates for such machines and instruments. Why should children or adults, for that matter be asked to do something computers and related e quipment can do much better than they can? Why doesnt education focus on what humans can do better than the machines and instruments they create? When those who have taught differents are asked who in the classes learned most, virtually all of them say, The instructor. It is apparent to those who have taught that teaching is a better way to learn than being taught. Teaching enables the instructor to discover what one thinks about the subject being taught.Schools are upside down Students should be teaching and faculty learning. After lecturing to undergraduates at a major university, I was accosted by a student who had attended the lecture. After some complimentary remarks, he asked, How long ago did you teach your first class? I responded, In September of 1941. drunken revelry The student said. You mean to say you have been teaching for more than 60 years? Yes. When did you last teach a course in a subject that existed when you were a student? This difficult motility re quired some thought. After a pause, I said, September of 1951. Wow You mean to say that everything you have taught in more than 50 years was not taught *to* you you had to learn on your own? Right. You must be a pretty good learner. I modestly agreed. The student then said, What a shame youre not that good a teacher. The student had it business what most faculty members are good at, if anything, is learning rather than teaching. Recall that in the one-room school endure, students taught students. The teacher served as a guide and a resource but not as one who force-fed content into students minds. *Ways of Learning*There are many different ways of learning teaching is only one of them. We learn a gravid deal on our own, in independent study or play. We learn a great deal interacting with others in deviseally sharing what we are learning with others and misdeed versa. We learn a great deal by doing, through trial and error. Long before there were schools as we know them, th ere was apprenticeship learning how to do something by trying it under the guidance of one who knows how. For spokesperson, one can learn more architecture by having to design and build ones own house than by taking any number of courses on the subject.When physicians are asked whether they leaned more in classes or during their internship, without exception they answer, Internship. In the educational process, students should be offered a ample variety of ways to learn, among which they could choose or with which they could experiment. They do not have to learn different things the same way. They should learn at a very archean stage of schooling that learning how to learn is largely their accountability with the help they seek but that is not imposed on them. The objective of education is learning, not teaching.There are two ways that teaching is a powerful tool of learning. Lets abandon for the moment the loaded word teaching, which is unfortunately all too almost linked to the notion of talking at or lecturing, and use instead the rather awkward phrase explaining something to psyche else who wants to find out about it. whiz aspect of explaining something is getting yourself up to snuff on whatever it is that you are trying to explain. I cant very well explain to you how Newton accounted for planetary question if I havent boned up on my Newtonian mechanics first.This is a problem we all face all the time, when we are expected to explain something. (Wife asks, How do we get to Valley Forge from home? And husband, who does not want to admit he has no idea at all, excuses himself to go to the bathroom he quickly Googles Mapquest to find out. ) This is one sense in which the one who explains learns the most, because the person to whom the explanation is made can afford to forget the explanation promptly in most cases but the explainers will find it sticking in their minds a lot longer, because they struggled to gain an understanding in the first plac e in a form clear enough to explain.The second aspect of explaining something that leaves the explainer more enriched, and with a much deeper understanding of the subject, is this To satisfy the person being addressed, to the point where that person can motion his head and say, Ah, yes, now I understand explainers must not only get the matter to fit comfortably into their own foundationview, into their own personal reference system of reference for understanding the world around them, they also have to figure out how to link their frame of reference to the world view of the person receiving the explanation, so that the explanation can specify sense to that person, too.This involves an intense effort on the part of the explainer to get into the other persons mind, so to speak, and that exercise is at the heart of learning in general. For, by practicing repeatedly how to create links between my mind and anothers, I am reaching the very core of the art of learning from the close culture. Without that skill, I can only learn from direct experience with that skill, I can learn from the experience of the whole world. Thus, whenever I struggle to explain something to someone else, and succeed in doing so, I am advancing my ability to learn from others, too. Learning through Explanation* This aspect of learning through explanation has been unmarked by most commentators. And that is a shame, because both aspects of learning are what makes the age mixing that takes place in the world at large such a valuable educational tool. Younger kids are always seeking answers from superannuateder kids sometimes just slightly older kids (the seven-year old tapping the presumed life wisdom of the so-much-more-experienced niner year old), often much older kids.The older kids love it, and their abilities are exercised mightily in these interactions. They have to figure out what it is that they understand about the question being raised, and they have to figure out how to m ake their understanding comprehensible to the younger kids. The same process occurs over and over again in the world at large this is why it is so important to keep communities multi-aged, and why it is so destructive to learning, and to the development of culture in general, to segregate certain ages (children, old the great unwashed) from others.What went on in the one-room schoolhouse is much like what I have been talking about. In fact, I am not sure that the adult teacher in the one-room schoolhouse was always viewed as the best authority on any given subject Long ago, I had an experience that illustrates that point perfectly. When our oldest son was eight years old, he hung around (and virtually worshiped) a very brilliant 13-year-old parentd Ernie, who loved science. Our son was curious about everything in the world.One day he asked me to explain some physical phenomenon that lay within the realm of what we have come to call physics being a former professor of physics, I was considered a reasonable person to ask. So, I gave him an answer the even out answer, the one he would have found in books. He was greatly annoyed. Thats not right he shouted, and when I expressed surprise at his response, and asked him why he would say so, his answer was immediate Ernie said so and so, which is totally different, and Ernie knows. It was an enlightening and bonny experience for me. It was clear that his faith in Ernie had been developed over a long time, from long experience with Ernies unfailing ability to build a couple between their minds perhaps more successfully, at least in certain areas, than I had been. One might wonder how on earth learning came to be seen primarily a result of teaching. Until quite recently, the worlds great teachers were understood to be people who had something fresh to say about something to people who were interested in earreach their message.Moses, Socrates, Aristotle, Jesus these were people who had original insights, and p eople came from far and wide to find out what those insights were. One can see most clearly in Platos dialogues that people did not come to Socrates to learn philosophy, but rather to hear Socrates version of philosophy (and his wicked and witty attacks on other peoples versions), just as they went to other philosophers to hear (and learn) their versions. In other words, teaching was understood as public exposure of an individuals perspective, which anyone could take or leave, depending on whether they cared about it.No one in his right mind thought that the only way you could become a philosopher was by taking a course from one of those guys. On the contrary, you were expected to come up with your own original worldview if you aspired to the title of philosopher. This was true of any and every aspect of friendship you figured out how to learn it, and you exposed yourself to people who were willing to make their understanding public if you thought it could be a worthwhile part of y our endeavor.That is the basis for the formation of universities in the Middle Ages places where thinkers were willing to spend their time do their thoughts public. The only ones who got to stay were the ones whom other people (students) found relevant enough to their own personal quests to make listening to them worthwhile. By the way, this attitude toward teaching has not disappeared. When quantum theory was being developed in the second quarter of the twentieth century, aspiring atomic physicists traveled to the various places where different theorists were developing their thoughts, often in radically different directions.Students traveled to Bohrs institute to find out how he viewed quantum theory, then to Heisenberg, to Einstein, to Schrodinger, to Dirac, and so on. What was true of physics was equally true of art, architecture you name it. It is still true today. One does not go to Pei to learn architecture one goes to learn how he does it that is, to see him teach by tell ing and show you his approach. Schools should enable people to go where they want to go, not where others want them to. *Malaise of Mass Education* The trouble began when mass education was introduced. It was necessary To decide what skills and knowledge everyone has to have to be a productive citizen of a developed country in the industrial age To make sure the way this information is delimitate and govern, to fit into the standardization required by the industrial culture To develop the means of describing and communicating the standardized information (textbooks, curricula) To train people to comprehend the standardized material and master the means of transmitting it (teacher training, pedagogy) To create places where the trainees (children) and the trainers (unfortunately called teachers, which gives them a status they do not deserve) can meet so-called schools (again a term stolen from a much different milieu, endowing these new institutions with a dignity they also do not deserve) And, to provide the coercive backing necessary to carry out this major cultural and social upheaval In keeping with all historic attempts to revolutionize the social order, The elite leaders who formulated the strategy, and those who implemented it, perverted the language, development terms that had attracted a great deal of respect in new ways that turned their meanings upside down, but helped make the new order luscious to a public that didnt quite catch on. Every word *teacher, student, school, discipline,* and so on took on meanings diametrically opposed to what they had originally meant. Consider this one example from my recent experience. I attended a conference of school counselors, where the latest ideas in the realm of student counseling were being presented.I went to a session on the development of self-discipline and responsibility, wondering what these concepts mean to people embedded in traditional schooling. To me, self-discipline means the ability t o pursue ones goals without outside coercion responsibility means taking appropriate action on ones own initiative, without being goaded by others. To the people presenting the session, both concepts had to do solely with the childs ability to do his or her assigned class work. They explained that a guidance counselors proper function was to get students to understand that responsible behavior meant doing their homework in a timely and effective manner, as prescribed, and self-discipline meant the determination to get that homework done. George Orwell was winking in the back of the room.Today, there are two worlds that use the word *education* with opposite meanings one world consists of the schools and colleges (and even graduate schools) of our education complex, in which standardization prevails. In that world, an industrial training mega-structure strives to turn out identical replicas of a product called people educated for the twenty-first century the second is the world of i nformation, knowledge, and wisdom, in which the real population of the world resides when not incarcerated in schools. In that world, learning takes place like it always did, and teaching consists of imparting ones wisdom, among other things, to voluntary listeners.

Michelle and the Wedding Essay

She had been drifting in and out of consciousness in the way only a working man or woman could. Spending occludely of her days tap-tap-tapping away on a keyboard had taken its toll on her, and her attention span was now at the point where she spent most of the good afternoon doing the open-eyed sleep that most office workers have unblemisheded. She snapped out of it in time to see the computer clock flick to 510.Damn she swore to herself. She knew she was breathing out to be late at this rate. Hurriedly she threw her things into her bag, grabbing her keys and phone and hammering on the keyboard with a vague hope that it would shut the computer down faster. Sadly, the outburst of furiousness seemed only to annoy the computer, causing it to dot out a long series of beeps. Guiltily, Michelle stood back and calmed herself down, hoping nobody saw or heard what she did.After what mat up like forever it finally shut down. Breathing a sigh of relief she grabbed her bag and in one def t movement swept her turn up onto her back, exchanging the bag between hands in a fluent split second, finishing with the bag on her shoulder. She smiled to herself she knew that Phil would have seen it, and knew how impressed he would be. How impressed he invariably was, in fact. She knew he had a crush on her, and he probably knew she was aware of that.She always took it lightly though. Everyone knew how happy she was with Jason. Not that anybody could blame him for propensity her though. She was, when she wasnt dozing, the life of the office she knew everybody by first, last, and nickname, and was always chatting or making jokes. She was beautiful too, there was no denying that. With long brown hair contrasting with spectacular blue eye, she was a welcome change from the office bimbo. Her straight hair framed the side of her face, and added an accent to her sharp and easy carved features. She was at the perfect height between tall enough to talk to properly, but small enough to avoid an awkward posture. She was slim with an athletic body, and always wore clothes that seemed speak up yet pretty. Her skirt was never too short, her shirt never too low, and the effect of this was a feeling of wanting to see more. Nobody ever did though, she was off the beaten track(predicate)ther too attached to Jason.Or she would be, were she non running late. Fortunately, as she burst out onto the stairway, he seemed to be late too. She slowed down a bit as she always did on the stairs. Not for safety reasons in fact, she always secretly hoped shed fall so she could claim compen sit downion but because the stairs had marvelous windows spanning two of the walls. She loved the view of the city at night. The far off street lights and themelamps glistened against the crystal-like windows, and the sky was a tranquil yellow with large dark clouds with impetuous edges taking their mysterious formations for the night. No stars were out yet, but the moon was showing betw een the clouds, surrounded by light.She snapped out of her daydream again. Hurrying down the rest steps, she was already fumbling for her keys. Stepping out of the building after saying goodbye to the security guard, she pulled her coat up around her neck. It was a bitter cold night, and the clouds supra had given birth to a graceful mist that hung over the car park, making it rocky to breath and hard to see.She reached the car and unlocked it. It wasnt hers she never drove since her accident a few years back. She sat, tempted to turn on the heating, but she decided against it in favour of having rosy cheeks ready for Jason. Just as she was thinking that rosy was all very well and good, but blue and blotchy wasnt, the portal opened and in a swift movement he was in the car.She always felt out of breath when she saw him. He was tall, dark, and handsome. His eyes were deep and dark and his hair was short and rough looking. His face was well formed, giving him a huge smile that spr ead from his mouth to his ears. He was fairly tall at 6 foot, but he was well strengthened and strong, with that a hint of muscle under his shirt. His lightly tanned skin glistened with condensation from the mist outside. He put out an arm and pulled Michelle close as he planted a kiss on her forehead.Sorry Im late, he said meekly, as a smiling flashed across his face again. The boss held me back, refused to let me goThats fine she responded, trying to fight back a similar smile. Ive been here since five, though. You convey to tell your boss where to stick itShe couldnt hold the lie, and she laughed out loud with the last comment. She didnt know why she was so giggly with him. It was as if she was a baby bird again. Jason was the same though. He was very mature and patient, but he was very childish at heart. He was definitely the outstrip of both worlds. She was the happiest she had ever been. When he had popped the big question four years ago, presenting a large diamond ring, she had almost fainted with joy. The wedding day was in a weeks time, and they were sledding to go see about renting a tuxedo for him.Sadly, that was cut short. Due to the pair of them being late, the city centre was brimming with people and the stores were doing their best to close on time. Feeling a little dismayed, they headed home. Michelle was cursing to herself. She had tried so many times to make this journey, as had Jason, but they never seemed to be able to get to the stores. Listening to Men In Black on the radio, she smiled to herself as she made a mental note that irony is a ferocious thing.During next days lunch break she went to the smaller town centre to pick up her wedding dress. She had selected the perfect one before she had nonetheless been proposed to, shortly after her best friends wedding. It was a magnificent dress. The train was long and frilly, and the dress itself felt and looked silky. It was covered by a fine layer of lace, and the egg white was so br ight it was practically radiant.Michelle felt slightly disheartened when her name didnt seem to be down for collection. Well, she was disheartened in a shout and scream loud swear words and start tearfully stamping kind of way. After the young shop assistant managed to calm her (by pointing her towards the burnt umber machine) the manager had sorted everything out. Her dress looked even more beautiful than before.She phoned her boss and told her she wouldnt be in for the rest of the day. Well, she had to try the dress on, didnt she? thus she did, and as she danced around the living elbow room when she first got home the urge was getting stronger and stronger. She decided to make a drink first it had been a inflexible day. She made up her cup of deep brown and set it on the chest of drawers in the front room, and hurried into the bedroom to try the dress on.She looked fabulous. The whiteness of the dress blended immaculately with her pale complexion, and as she ran her fingers along the surface of the fabric it shimmered with a silky glow. She heard a knock on the door thatd be Emily, her best friend, to see the dress. She ran excited out into the living room, having completely forgot that she set the mug up on the chest of drawers just outside the roomShe had booked the next day off of work to meet up with the wedding contriver. She spent the best part of three hours sat in an unfriendly feeling office whilst having various cards and brochures thrown at her. The defense mechanism she had perfected throughout her professional life kicked in, and her eyes glazed over as she started to daydream.She started by wondering what the wedding planner was giving her all these things for. Surely the whole point of a wedding planner is to avoid the brochure flipping? Deep inside, she cursed all wedding planners into a large cage, which she then dropped off a large cliff. Unfortunately, there was one which had not been able to fit inside the cave, but this one quick ly had his clothes torn off by a ferocious bear. He had a willy in the shape of a pigs tail.She laughed, startling the wedding planner and herself so much that the two of them jumped out of their seats. The planner quickly replaced her look of wallop with her familiar scowl, and said in a tone similar to that used to discipline young puppies said Since you seem to find the fact that this churches graveyard is a funny thing, I suppose you wont be put off by a feeling of death at your wedding.Trying hard to hide her grin, now bought on merely by the adrenaline rush she had when she startled herself, she simply nodded. At this point, after something going wrong every unity time she tried to arrange anything, she just wanted the wedding to go ahead and didnt care how much death, tuxedos, or indeed people attended. She didnt even care if Jason was in a cheap Tesco suit or that she had to hurriedly form a white bouquet of flowers to cover the large coffee stain on her dress.The waiting r oom was a small and grotty place. Michelle never enjoyed sitting there the padding was thin on the seats, and her bum always felt sore. She also had a habit of going away on another daydream. Not that that was such a bad thing though she would far rather be flying away with neon spaceships than sat with increasingly numbing buttocks. Sipping at a cup of lukewarm water, she tapped her feet on the floor, nodding her head along with the resulting rhythm.She was so caught up in her thoughts and tapping that she didnt even notice the man run in and shoot the wedding planner, before setting come off to the office.She didnt bat an eyelid when the sirens wailed, and the shocked bystanders looked in as she sat in a burning room, surrounded by flames, tapping her feet in time to lacking music.She didnt even cast a glance towards the yelling policeman and fireman, whilst the flames climbed slowly up her arms and legs. She didnt even flinch when a mail fell from the ceiling, exploding into a strangely attractive shower of sparks.She didnt care, because shed been there so many times before.Michelle woke up. She was sweating, she was breathing heavily and she was shaking, but she didnt cry. She didnt let out any screams. She sat up slowly, her head brimming. She had so many thoughts racing around, it was hard to make out what she was thinking. She walked slowly towards the room of her cell, and clawed weakly at the padding as she had done so many times before.Part of her was sobbing silently inside, mourning for Jason even though four years had passed since he was hurled through the windscreen of her car, bouncing like a rag doll down the rocky and hilly terrain of Norway.Outside, the workers at Dorsetshire County foundation started preparing for the day shift.

International Marketing Essay

Executive SummaryThe main purpose of the aver impart be to meditate Hong Kong and strike fixing Corporations (HSBC) premier(a) suggestion (PP). The author will be analyzing the w atomic number 18 proposition using a SWOT analysis frame cast for on HSBC autopsy. base on the yield of the analysis the author will proudlight as to wherefore HSBC has chosen to cater the naughty end society. The report also showcase as to why the PP is focused on this particular securities industry atom. Followed by the author conducting a study on the requirements and expectations of prime minister guest (PC).Based on the identified factors the author will illust ramble how the PP has macrocosm designed to address the lymph glands requirements by using the conceit of family banking through their specialized employees. The report will also emphasis on the importance of HSBC being guest centrical. Supported through changes through with(p) to the grocery intermingle in battle a rray to achieve the goal of client c be. In conclusion the author has conducted a look for to track the tot client experience.IntroductionHSBC is a leading multi-national brass which has been operating in the monetary industry in Sri Lanka for oer 120 years (Refer Appendix A.1). Being an organization which has both local anaesthetic anaesthetic anesthetic and international expertize, HSBC has a competitive advantage in positioning their products and operate in the food market. HSBC caters both corporate and Retail Banking segments with a wide range of product propositions.As the red-hotly appointed merchandising consultant for HSBC Premier (Refer Appendix A.3), the author will be conducting a market research to find bulge come out of the closet the factors as to how HSBC PP can be improved.During the market study the author will be conducting a research on areas like working business tillage and marketing conceit, segmentation of the product in line with its guests, a nalyzing the customers inescapably wants andvalue expectations of the proposition, creation of customer- base value propositions for each of the segments, developments through relationship marketing and customer care, the organizations branding strategies, research studies related to customer experience and the outcome of been an organization which is more customer centric.The working business culture and marketing conceptionConsidering the business culture, HSBC is an organization exposed to many international trends and working environments. From retaining years of experiences in the monetary industry HSBC has identified how the organization should adopt itself according to the local culture and trends. In order to localize the organization has invested in the areas such as product development, pricing, branding, market research and relationship marketing. Which eventually covers the marketing concepts of HSBC. These concepts are used by the top level management as strategic co ncepts in order to make decisions and processes to cater to customer requirements and expectations. Through these concepts HSBC has being adapted to align the Premier Proposition (PP) according to the current market conditions.Product development and PricingIn order to sustain their market share HSBC PP is been reviewed and authentic annually by the marketing department. Product development has being focused based on the spare-time activity(a) market conditions. The emergence of local and international arguing In the recent past there have being many number of financial institutes starting to introduce mistakable product propositions as HSBC Premier. Eg Nations impudence Bank Private BankingStandard Chartered Bank Priority BankingFragmented markets and sophisticated customer needs, wants and demands The emergence of sophisticated customers such as investors, directors of multinational companies, businessmen who each have diverse needs wants and demand expectations from the bank.Technological advances in the financial sector HSBC has being successfullybeen able to achieve this by offer the best consumer internet. The organization has being offered the award by Global Finance. HSBC uses a toll premium strategy in the PP which has made the product to be pocket and appealing to the high end society of Sri Lanka. By using this strategy HSBC has been able to acquire over 6000 Premier nodes (PCs) who each maintain over Rs 7,500,000 in a portfolio. This in return has minded(p) them to generate Rs 45 Billion in furbish ups.BrandingEvery product requires a strong branding technique.HSBC uses the following branding methods to showcase the benefits of PP. Online marketingBillboardsElectronic Direct MailsNew paper and magazine advertisingCorporate sponsorshipsConsumer sales promotionsAs per the methods mentioned above HSBC has focus in showcasing the lifestyle of a PC and the benefits that could be achieved by being part of the scraming PP. The next goal by branding would be to acquire say-so customers through displaying benefits compared to the competitors.Market search and Relationship marketHSBC invests a large proportion of resources on market research and development. Which eventually result HSBC a stark naked edge among competitors. This market research and development is conducted through HSBC head office in Hong Kong at regular intervals. By doing so HSBC has being able to distinguish new orbiculate trends and investment opportunities which they have being able to include within the PP. In order to customize and align the global trends and investments according to the Sri Lankan market, the local marketing department conduct research. These researches are conducted through client survey calls, mystery shopper programs and customer feedback forms.This has bequeathd the opportunity for the management to gain a descriptive brainwave of the do pros and cons offered to the PC. Customer being treated as king in todays busin ess world HSBC believes customer centric relationship marketing is the critical selling factor of the PP. Inorder to complement this factor Relationship Managers (RMs) have being groomed to be customer oriented, which will alter to provide a personalized supporter package. Based on the study carried on HSBC Premier the author will explain the current position of the organization and explain the desired position to be in through his suggestions.Understanding customers and segmentationA PC is an individual who banks at HSBC for the purpose of receiving exclusive customized service, global recognition, safety of their coin and investment advice. By acting a SWOT analysis on HSBC Premier the author has being able to highlight why HSBC has selected the particular segment of high income earner both locally and internationally.StrengthsHSBC is a brand which provides their clients a global recognition through HSBC Premier. Expertise in the financial industry both locally and internatio nally. Including modern technology into their service.Priority services for all international banking services through Global Premier Centres. Customizing the products and services according to the local culture. Dedicated RMs who would manage the clients financial requirements 24 hour Premier Call Centre (PCC)Emergency credit facilities.Exclusive promotions for PCs both locally and internationally.WeaknessesLimited bank branches around Sri Lanka.Offering low interest rates on fixed deposits and savings accounts.Being an International brand the organization is defenseless for strict government rules policies.Having only 2 Premier Centres in Sri Lanka to cater to over 6000 PCs.Unavailability in developing new riches management products for clients with high investment appetites.Having a low workforce to attend to each PCs requests.Limiting the eligibility criteria for HSBC Premier.Having only one PCC to attend to over 6000 PC calls.OpportunitiesBy originateing the premier portfoli o the organization will be able grow the HSBC brand Value. Developing newer technological advances in line with the primeval Bank of Sri Lanka would assist in making the product more forceive. HSBCs Global recognition which would attract clients.Constant R&D provides new dimensions to a growth.Individuals who be after to become a PC.Global international support through the HSBC group.ThreatsCompetitor banks starting to offer similar propositions.Central Bank regulations which limits cross border transactions. Losing customers who are rate sensitiveReputational risks from miss selling HSBC Premier.Vulnerability to attract money launderers who would tarnish the HSBC Premier brand name. Global recession impacts on HSBCHigh priorities given to local banks.Table -SWOT AnalysisDifferent PC individuals have diverse expectations from HSBC. In order to meet these high client expectation levels HSBC conduct innate faculty trainings, workshops and knowledge sharing sessions. Based on the product exclusivity it shows that HSBC has segmented in clients who seek global recognition and quality service even though they do not offer competitive return on investments. Further the client base can also be segment according to the below listed eligibility PC criteria. 1. Clients maintaining a portfolio balance of Rs7,500,000 In Sri Lanka 2. Overseas PCs maintaining the required balance in their home country All though this protects the products exclusivity it has limited the organization expanding their market share. In order to overcome this limitation the author suggests that HSBC to introduce new entry criteria to become a PC. Market research shows competitors also offering similar products under the following entry criteria.Nations think Bank (Private Banking eligibility) -Rs 5 million orequivalent in foreign currency, in deposits Total relationship of Rs 10 million in both deposits and loans Repurchase Agreements (REPOs) and/or investments of Rs 20 million. Standard Ch artered Bank (Priority banking eligibility)-Total relationship in Fixed deposits Rs5, 000,000/- Commercial Bank (Elite Banking eligibility)-Total deposit relationship in excess of Rs 7.5 Million in a savings or fixed deposit account. In order to gain the completive advantage and grow the profit margins for the business sustainability the authors suggestion is to remake entry criterias to become a PC. This will also open doors for potential customer segments and new business opportunities where competitors have still not approached on.Authors entry criteria suggestionsMaintaining Rs5,000,000/- in a non-interest bearing current account and granting of an interest free overdraft facility of Rs2,500,000/- which would attract Islamic Banking clients. Maintaining Rs5, 000,000/- in a fixed deposit and granting an overdraft facility against in which will attract clients who like to invest in the Stock market and early(a) instruments. Offering Premier for top Directors of Companies such as MAS, Nestles, Fonterra, MIT so that they would be brand ambassadors for the Product. Introducing Premier for clients with large credit facilities which are more than Rs10, 000,000/- these clients would give a high income to grow the premier portfolio.Analyzing needs, wants, values and Expectations of Customers As indicated above a HSBC PC contains diverse set of expectations and requirement through this package. This requirements and expectations vary from individual to individual. HSBC has being able to identify these client expectations based on the research performed by their research and development team. Analyzing needs and wantsThe success of HSBC PP is based on how the organization meets the customers expectations. Based on the market studies performed on the client base the author has being able to identify what are the needs and wants of the clients.NeedsWantsEasy access to their funds. readiness to withdraw funds at any given time.Reliability on the invested money at HSBC. To have the assurance that the invested money is secured at HSBC. Return on investment.Preferential interest rate for savings accounts and fixed deposits. 24 hour assistance in financial needs.24X7 customer support.Commendable customer relationship.To receive a tailor made service from HSBC.Ability to obtain credit facilities.Ability to request for credit cards, loan facilities and overdraft facilities on demand. Priority services in transferring funds globally and assistance in opening accounts overseas.Global assistance.Hassle free money transfers with global accountsTable Analyzing needs and wantsValues and Expectations of a HSBC Premier customerThe relationship between a HSBC PC and the bank is built around the values presented by the organization.In order to achieve clients expectations HSBC works hard on with their set values.The below list contains the relationship between the PCs values and expectations.ValuesExpectationsFairnessOffering a fair Interest rate on the Fixed d eposits within the bank.Honesty and integrity.To create transparency on the fees and rates of the bank.Ability to regard and address the clients requirements.Excellent twain way communication with the RM and client for a better service.AssuranceAssurance for the clients financial safety.Service.Customized clients service package.DependabilityHigh dependability on their personal and official financial matters.Recognition.To be recognized as a valued Premier client.Table -Value and Expectations of a HSBC Premier CustomerCreating Customer-based Value Propositions for Customer segments Creating customer-based value propositions is a widely used strategy to create awareness on different customer segments. Having looked at the researchers conducted from inception of HSBC Premier the author believes the or so significant factor is to address PCs expectations. Also the author believes, through catering these requirements will influence the clients decision making ability. This will resul t to grow the market share and generate business incomes.Relationship market & Customer CareRelationship marketing has become one of the current master(a)(prenominal) concepts of todays business environment. Relationship marketing is mainly dependent on organization policies employee skill and capabilities. Each employee plays a vital role in the process of delivering an exceptional customer service. Starting from the front level customer support to the back office support the same service level should be maintained. Factors that influence Relationship Marketing for HSBC Premier Convenience in accessing the Premier Centres.Efficiency of the RMs.Strong bond between the client and the RMs.Consistent service delivery.The luxurious Premier Centre facilities.Extensive Friendly support provided by the employees.Understanding the customer requirements.Playing honestly and winning customer trust.Assurance of investments. instruction of customer careKnowledge The employees should always m aintain high knowledge level regarding customer portfolios, requirements and up to date with organizations processes. Service Level All staff engaged directly or indirectly with clients should always providesame service standards.Operations Maintaining concordant operations according to the set guidelines in order avoid any service lapses.Customer Care Providing the best customer experience through exceptional customer care. At HSBC the management believes in building strong relationships between the business and its clients is vital. In order to full fill the above influences HSBC has built the PP around customer relationship marketing and exceptional customer care. A PC of HSBC is entitled to a RM who caters to their every financial requirement. The RMs are often closely engaged with their clients, this allows them to win the trust and understand the client. It changes the RMs to provide a better service to their clients. A satisfied customer will always improve their portfolio s and recommend the product and service to others.However during the research conducted it is evident the concept of relationship banking is blossomed from the point a client becomes a PC. Although the author strongly believes regardless weather the customer is Premier or not the bank should provide customer relationship banking. HSBC should extend their focus towards all segments and expand their exceptional customer relationship. Through conducting the above mentioned new concept the organization will be able to identify the potential clients and grow them to become aspiring qualitative PCs.Reinforcing the organizations Identity through changes to the Marketing Mix VariablesWhat is a Marketing Mix?A marketing coalesce is traditionally referred to as the 4Ps, which consists of Product, Price, mystify and Promotion. With market evolution 4Ps has grown itself towards adding 3 more concepts like People, Process, and Physical Environment. The junto of these elements will contri save e towards providing successful of the products and services. physical body -7 Ps ConceptThe ProductIt can be a tangible good or an intangible asset service. The successfulness of aproduct or service is based on how it is developed and how it will cater the customer needs. HSBC has developed HSBC Premier to cater to the high end niche market. The product offers exclusivity, recognition and a wide range of benefits to its clients. Although the PP appeals to the specific pricing category it restricts HSBC in acquiring new clients. The author mental picture is to create a sub category under HSBC Premier to grab the clients who cannot meet the HSBC Premier requirement and not allowing them to move towards other competitors.PriceThe price is the amount a customer is willing to pay for the product or service. It will also determine the organizations profit or loss as a product or service is only worth for the price that the chosen segment of customers is willing to pay. The price should be competitive when compared with competitors. In the end customers would look at the service which offers the best value for their money. HSBC uses a price premium strategy for the eligibility of beseeming a PC. The product offers exclusivity for clients who seek global recognition and quality service. The eligibility in becoming a PC has being set at Rs7, 500,000.00. This will restrict majority of new clients in enrolling for HSBC Premier.The reason being for the author to state that HSBC uses a price premium strategy is because HSBC historically has not offered high return on interest rates on their fixed deposits or investments, but compensates it with a superior service which retains the client from moving to competitors. However in order to grow the Premier portfolio held at HSBC the author suggests that HSBC increases the interest rates paying(a) on the fixed deposits in order to retain the existing client base and also be able to attract the rate conscious clients from co mpetitors.PlacePlace is the physical location where a product or service will be offered or distributed to the customer. It should be easily accessible by the customers. HSBC Premier is offered to the clients through the HSBC Premier Centres, HSBC PCCs, the HSBC retail branch network and also through HSBC Internet Banking. Since HSBC has only 2 Premier Centres and 15 retail branches it has limited the accessibility to the public. The authors suggestion is introduce new retail branches in new locations where HSBC willbe able acquire new PCs and grow their market share.PromotionPromotion is the method used by marketers to communicate information on products or services. It includes elements such as advertising, sales campaigns and awareness programs. HSBC uses the following modes to do their promotions.BrandingAdvertisingSpecial OffersElectronic direct mailersBrochuresMost of the promotional methods used at HSBC are prepared based on the market studies performed by research teams. How ever at times the in accuracy of the market study and poor promotional communication methods would fail to meet the customer needs. Based on the authors experience he advises that HSBC use a two way communication method when setting up their promotions. This will enable to bear the clients feedback on the promotion as tumesce as to answer any of the queries that the client has regarding the promotion.PeoplePeople play a vital role in the service industry. They create a positive or negative impression toward the client which will eventually impact the organization. It is always important that the staffs are well groomed and motivated when they deliver their service to client. HSBC Premier is built around addressing the clients requirements through relationship banking. Therefore it is important that HSBC recruits the right citizenry with right skills and attitude to carry out their processes. The level of support and service granted by the RMs will determine whether the clients wi ll retain at HSBC or weather the will move to other financial institutes.ProcessThe processes set within the organization contribute to the end result of customer satisfaction. A PC is not interested on how the set systems work at HSBC, but what they are interested is only to get their job done. It is important that HSBC evolves their system up to date with high efficiency andproductivity. This will lead toward satisfied customers. This is the ultimate goal of HSBC Premier.Physical EvidenceThe physical evidence is what a Premier client would experience from the moment they step in to a Premier Centre. During the stay at the Premier centre the customers would experience luxurious facilities. These comforts and benefits will suffer potential customers through branding and through word mouth. The combination of each of the above elements will contribute to the success of the HSBC PP. explore Requirements for the organization to track the total customer experienceWhat is Marketing Res earch?It is a systematic module which is used to collect information for analysis and reporting purpose on a specific marketing situation faced in an organization. Companies use these research results in various situations. This helps the organization to measure the customer experience. The research results will enable the marketers to improve their products or services. Commonly organizations have their own in house R&D team and however some companies tend to conduct this market research through 3rd party specialized organizations.Importance of Marketing Research for HSBCAs the time past banks have gradually evolved themselves to introduce new products and services. This has increased the competition amongst financial institutes who are striving to be the best. While each bank offers similar products and service packages. The differentiation is dependent on the services and after sales. While HSBC understands the importance of marketing research they have sub contracted high level research studies for specialist such as AC Nielsen Corporation. At the inception of HSBC Premier the organization used research studies from the Primary data acquired through Surveys, data collections, focus groups and interview. Based on these research studies carried out HSBC was able to develop the global proposition.For further development and changes to HSBC Premier the organization carries out secondary data research studies by purchasing research studies done by specialists, collecting data of customer courtesy calls, mystery shopper programs, branch observations, suggestion boxes andtestimonials left by other PCs. Once the information is collected HSBC uses it to understand the lapses that they have in terms of service, competitor interest rates, product features and benefits which affect the total customer experience. Based on the experience at HSBC the author suggests that the research should be carried out by using the Primary research studies in order to track the total customer experience.Although collecting of data can be costly through primary research methods it is accurate and easy to understand the customer as listed below. Primary research can be obtained by research performed on existing PCs. The research can be tailored according to the requirement of the organization. It helps you understand the type of client which does business with you. Since it is an in-depth research done the data would not be available for competitors. The organization has the freedom the set the parameters of the areas they wish to perform the research studies on. Collected data would be qualitative and quantitative.Figure Research frame workDefining ObjectivesThe objective of the research is to identify the total customer experience that a HSBC PC under go.Research DesignAt the research design stage, the marketer or the organization would follow a set of guidelines carried out the research. The different stages of a research are as followed.Figure -Research Desi gnData CollectionData collection to be done according to the above research design using the existing client based and the potential client base. Data AnalysisData analysis is a process of transforming acquired data in to qualitative and quantitative information for the use of the marketers.Research ReportThe research report will be the end result of the research process. The report would highlight the areas which require development and the areas which have service lapses. This will enable HSBC to develop them self as an organization. The author believes it is vital that HSBC continues andimproves their research methods in order to be on top of the financial industry. Through performing and tracking the total customer experience which a PC goes through HSBC will be able to adjust and make changes to the processes which are in use.The outcomes of becoming more customer centricIn every organization the customer is treated as the king or queen. Therefore each organization wishes to be customer centric. They build their businesses around the expectations of the targeted customer segments. At HSBC the working business culture and marketing concepts are aimed and designed according to its target market. The process of choosing the segment of high end customer and to cater them with the product HSBC Premier was done under the customer segmentation process. Once the segmentation was done HSBC choose to analyze the needs, wants, values and expectations of a PC. This enable the organization to tailor make the benefits for a PC at HSBC.This in return creates a global value proposition for each PC. A key area in being a customer centric organization is the capability of building strong relationships with the clients. At HSBC Premier the concept of using a RM has enable the organization to identify in-depth information regarding their base of PCs. It has also enabled HSBC to discover the clients hidden needs and also create needs within them in order to grow the Premier p ortfolio. By addressing these requirements HSBC has being able to enhance the customer experience derived through HSBC Premier. The author suggests that HSBC continues to conduct primary research which gives the organization in-depth information regarding how and where the organization is heading towards.The conducted research would stand as an indicator to identify on the changes that the organization could do to its marketing mix variables to achieve customer satisfaction. Becoming an organization which is customer centric would contribute to the sustainability of the company. It will act as a guide in the companys long term vision to enable them to align the business and its processes accordingly. By doing so the organization would be able to increase the customer experience levels and values. oddmentThe overall report is a critical analysis on HSBCs PP. The author has identified the working business culture and marketing concepts used at HSBC.Based on the study the report illust rates the importance of designing HSBCs PP in line with the chosen customer segments expectations. Having being a customer centric organization, HSBC has being able to identify its customer requirements through market researches and adaptation of relationship banking.Having identifying a PCs necessities the organization has being able to make changes to its marketing mix variables in order to increase the total customer experience. The PP in general, can be measured as one of the most consistent propositions which offer exclusive financial services. In order to sustain HSBCs PP the author recommends that the organization develops its strategies and reduces the service lapses based on the suggestions made.ReferencesAcrwebsite.org. 2013. Applications of Marketing Concepts to Candidate Marketing by Avraham Shama. online Available at http//www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=5803 Accessed 11 Nov 2013. Antarcticglaciers.org. 2013. Untitled. online Available at h ttp//www.antarcticglaciers.org/wp-content/uploads/2012/09/10-steps-to-research-design.png Accessed 15 Nov 2013. Chennaiconsultants.in. 2013. Chennai Consulting Group. online Available at http//www.chennaiconsultants.in/marketing_research.html Accessed 14 Nov 2013. Combank.net. 2013. Savings Sri Lanka Internet Banking Commercial Bank Sri Lanka. online Available at http//www.combank.net/newweb/info?id=196&menu_type=mainmenu&selected=About%20Us&subitem=Social%20Responsibility&oid=230 Accessed 17 Nov 2013. Google Books. 2013. Product Development Performance. online Available at http//books.google.lk/books?hl=en&lr=&id=7cCAASTW6IQC&oi=fnd&pg=PA1&dq=product+development+concept&ots=vuYX2TiVnH&sig=ARVFe8GFf7- Accessed 11 Nov 2013. Jstor.org. 2013. JSTOR An Error Occurred Setting Your User Cookie. online Available at http//www.jstor.org/discover/10.2307/1248740?uid=3738456&uid=2&uid=4&sid=21102819894071 Accessed 10 Nov 2013. Kotler, P. 2005. Principles of marketing.Lbr.lk. 2013. Lanka Busi ness Report. online Available athttp//www.lbr.lk/fullstory.php?nid=201101052013018515 Accessed 12 Nov 2013. Nationstrust.com. 2013. Nations Trust Bank, Sri Lanka Personal Banking, Corporate Banking, American Express, SME Banking. online Available at http//www.nationstrust.com/personal_banking/private_banking Accessed 13 Nov 2013. Unknown. 2013. online Available at http//www.amsreview.org/articles/wiedmann07-2007.pdf?q=are-consumer-perceptions-of-brand-affected-by-materialism Accessed 13 Nov 2013. Unknown. 2013. online Available at http//www.cim.co.uk/files/7ps.pdf Accessed 15 Nov 2013.APPENDICESA.1 About HSBCHSBC is a financial organization which opened in Sri Lanka on the 1st of July in 1892. The bank initially opened for business under the name of Hongkongbank thereafter was named as the The Hong Kong and print Banking Corporation and in the more recent years operates under the name HSBC. HSBC currently has over 6,600 offices in over 80 countries and territories and assets of US $2,692 billion as at 30 June 2012 according to (HSBC, 2013) This Makes HSBC one of the largest Financial Organizations in the world. Since 1892 HSBC has supported and contributed to the Sri Lankan Economy and is currently one of the most Profitable Banks in Sri Lanka.A.2 Products and Services offered by HSBCHSBC uses the influences of their international expertise, their local knowledge and experience in order to build the Products and Services they offer. This puts HSBC in a good position to compete with the local financial organizations. HSBC offers propositions to its clients. They have come up with 2 main propositions which are called HSBC Premier and HSBC Advance.A.3 About HSBC PremierThis product is offered to HSBCs top end clients who are the high income earning segment of society. It would be clients who are well established in life and lives a lavish lifestyle. HSBC Premier comes with a bundle of value additions and exceptional service standards. Such as a Relationship Mana ger who will look in to the clients every financial need, preferential rates,fee waivers and preferential promotions positioned only for Premier Clients. HSBC has set the minimum eligibility of becoming a Premier Client at maintaining Rs7, 500,000/- in a clients portfolio.

The Relationship of a Foster Child and the Social Worker

The relationship between a social worker and the children they represent in the foster billing system evolves many different emotional connections. Social workers add counseling and direction to people in crisis. Their clients whitethorn vary from the young and older trifling to young children who are in motif of foster homes right on down to the elderly people who have no one to care for them to provide for them or even someone to love them.They try to better the clients by helping them obtain government funds, education, and other treatments if needed. Social workers have many techniques for solvent problems. Casework requires meetings with individuals and families. They may counsel young people whose parents have died or families who have lost all their possessions in floods or other disasters. Group work brings unneurotic people who have problems in common, such as mothers who are not married.Social workers help them solve those problems through deep conversation and well- t hrowned activities. Community arranging work usually has specific goals such as finding jobs for idle high school students and so on. In supporting my thesis I plan to highlight different situations that bring about many different emotions from both the child and the social worker. The reason that so many foster children feel the need to fight for power and control stems from what is for all intents and purposes their trying to live for or through others.The lack of known self drives the attribution of ones own attitudes, feelings, or suppositions to others that imperfection the boundaries between where a known self would end and others begin. Without personal boundaries the foster children often end up feeling helpless when they relate to others because essentially they boldness everything about how they feel and what they think is taking place in others. The power and control relationships a foster child and a social worker dowry are self explanatory.The child has been beaten badly by his or her mother. It is in the social workers power to go and remove this child from this abusive situation. This past shows the child that this person is now in control of my life, they are the ones who will save me from being harmed ever again by my mother or anyone else for that matter. screening the child you as the social worker have the power and the control will allow the child to be able to call you and tell you if anything else may happen in their new foster home or even back at home.

Skinhead and It Fashion Codes

Skinhead subculture is originated among working class youths in United Kingdom in the 1960s. The first skinheads were greatly influenced by Jamaican rude boys and British mods. Originall(a)y, the skinhead subculture was primarily based on elements of fashion, medicinal drug and lifestyle, not politics or race. However, with the revival of skinhead in 1970s, the outgrowth of white berth skinheads made them largely related to race and politics. Today, I will explain the skinhead identity by showing two clips from Romper Stomper and my better half Silvia will innovate distinguishable factions and politics of skinheads as well as their condition nowadays. Clip This clip presents the conversation between Hando and the fair sex in his room, illustrating his main purpose of becoming skinhead. Handos life as a skinhead is largely related to Nazi. As showed in the film, his room is decorated with a great number of Nazi objects including the Nazi helmet, posters, flag, book and tattoos on his body. The neo-Nazi culture commodities are practice sessiond as subcultural capital, which is expected to raise their status and help tell apart themselves from others.However, audience of mainstream will interpret these subculture capitals as strange, deviant things and hence regard skinheads as a subculture which cannot be accepted by the mainstream culture. Although not distinctly indicted in the film, the activities of these skinheads seem to be depicted as deviance that violates social norms. The first clip we intensively represents the deviant image of skinheads with scenes such as using violence to the Asians, and close-up of their unusual living place.Deviant acts can be a way to predicate identity, thus against norms of the dominant culture and in favor of a subculture. Fashion The identity of skinheads can be also maintained through fashion and music. Fashion is an essential element to pick up skinheads identity not only from that of mainstreams, but also from different factions. Through fashion, skinhead groups form unique resources for individuals to project an image and hence achieve their identities. skinheads are visually identified by their short hair and unique clothing styles.Although various factions of skinheads may have tiny differences in dressing, they all conform to a general dressing style which includes braces, fitted jeans, sta press trousers, buttoned-down shirts, polos, boots, and flight jackets. Moreover, skinheads favor of several brands such as Ben Shermans button-down shirts, Fred Perrys polos and Doctor Martens boots. The choice of particular fashion items is orchestrated by skinheads to reflect their collective identity. Furthermore, skinheads also use fashion to distinguish between factions.For example, several skinheads use different color laces in their boots to show their political identity, or stance on race. ashen laces refer to white power skinheads, red laces stand for communism and a combination of yell ow, black, and blue laces refer to anti-racist SHARPs. In addition, tattoos are used to identify different affiliations. Number 69 can be found in those who pay homage to the peak of 1969 of skinhead subculture, while nazi symbols can be found on those racist skinheads.MUSIC Music is another critical aspect for skinhead identity. Traditional skinheads were heavily impacted by Jamaican ska and reggae music. In 1960s, skinhead music was labeled as skinhead reggae by record companies. Some bands such as Charmers, Desmond Riley were singing about skinheads. Thus, this early music reflects the clean cut fashion which is indicative of skinhead style. In 1970s, the emergence of Punk music not only drew skinheads attention, but also the mainstreams.Since many skinheads label themselves as the periphery of mainstream culture, a bran-new form of punk called Oi emerged to uniquely express skinheads frustration and ideology. Similar to fashion, difference could be found in various factions Oi music. For example, racist skinheads music can be easily distinguished because the themes of their songs are racism, largely differ from others. Thats the end of my part lets welcome Silvia to introduce the factions and politics of skinheads and their condition nowadays. http//v. youku. com/v_show/id_XMzIyNTQ0ODI4. html

Advance Marketing FINAL Revision

With the current high competition being witnessed in all industries, companies argon increasingly being faced with refreshed challenges to come up with saucy trade strategies that smoke ensure that they retain or even increase their market share.To achieve this, companies can vouch market research which is a process that involves gathering of information, recording and analysing the data. This process involves gathering information concerning competitors and customers that live in the market.Market research is very fundamental in monitoring the companies sales and crop performance. It alike helps organisations pass water vital information that helps in expansion to raw markets. This helps in determining or forecasting the customers that will purchase the carrefour. This includes the customers income levels, their location and age among othersIndustry overview / go withThis paper will examine the Audi cable car club in UK Audi simple machine Company is an old auto shi ps company establish way back in 1932, in Germany. The company has an emblem with four rings which is a symbol of amalgamation of four ult independent auto companies that amalgamated in1932 to give way to Audi.These companies were, Audi, Horch, DKW and Wanderer. Today Audi automobile Company is a shaper of lovely cars which are sophisticated, beatifically machines that exemplify expert perfection. There are plenty of Audi car models some includes, 265PSS3 Quattro, the TT Coupe 2.0 TFSI S Tronic, the A4 2.0 TDI S saloon and many other models which are available on the market. (Audi Auto Company, 2007)Today, Audi Auto Company is an international motor company which its presence in several countries all over the world. It has established branches in many countries including the UK. The companys UK headquarters is in Yeomans drive, Blake lands, the company is a division of Volkswagen grouping United Kingdom limited.Audi motto is Vorsprung durch Technik which marrow technology pro gress. The company success in the auto application has been based on the company core values of creativeness, enthusiasm and commitment towards its goals.The company overly is customer oriented and it strives to incorporate the desires of its customers in everything it does. Audi Auto Company endeavours to lead the way through continuous aim and setting new standards that define auto industry technology. (Audi Auto Company, 2007)Project statementThis research subject critically examines and digest marketing and its influences in contemporary business and with regionicular regard to Audi Auto Company based in the United Kingdom.This will entail thorough analysis of the marketing policies and strategies that take a shit been adopted by the company, analyses the strengths, weaknesses, opportunities, and threats that Audi Auto Company undergoes in line with the ever increasing ambiguity and uncertainty that may come up due to effects of globalization and ever changing business en vironment.This study will also critically evaluate the effectiveness of this organisation response to competition and the gaps that exist in the marketing strategies of the company. This management report will further outline recommendations for new entrant in to the industry and what he should undertake in order to succeed in this ever very competitive industry.Pricing matrixPricing of a product is one of the marketing mix aspects and it is very important as it defines the worth of a product. Audi Auto Company has adopted various determine matrix to achieve its objective of improving the company sales.Methods of determinePremium pricingPremium pricing is the intention of a high price which indicates uniqueness of the car manufactured and its magnificence. This approach is applied when marketing sonsy cars from the company. (Cinchona, 2005)Penetration pricingThe company takes up penetrating pricing when introducing it cars to new markets or countries. In this pricing strategy, t he price for the cars can be set to be lower than what it is in other countries so as to gain a market share.It includes a low price strategy enables a penetration price which is necessary to drop by the wayside more cars to sell at start but when it catches up, other pricing strategies are adopted. (Cinchona, 2005)Economy pricingThe company also offers it cars on economy pricing. In this case, the cost of marketing and manufacturing are kept at a minimum hence becomes a no frills low price for a product such as the cars from this company. (Cinchona, 2005)Other pricing methods are price skimming, psychological pricing, product line pricing, optional product price, captive product pricing etc.The call of access of Audi auto company products in the UK market pricing depends on factors such as the current tax rates in UK and the overall demand rate. (Cinchona, 2005)Distribution channel profitDistribution means a network for acquireing out to companys customers. It is important f or any company to crap vigorous distribution channels that will ensure that the customers are able to get the final product without a lot of hustle. Audi Auto Company has an elaborate distribution channel of it vehicles that it manufactures in the UK.The company has franchise with various companies and dealers who market its products. The products are market all over the world the company also have several manufacturing plants in other countries which manufacturers and markets the Audi cars in those countries. Audi Company also has Audi centres, authorized dealers and other group companies which are used as distribution channels. (Audi Auto Company, 2007)Sales networkFor any company to succeed in its marketing it must(prenominal) have a strong sales network which will ensure that the companys products reach the targeted market. A good sales network allows the company to be more effective and reach it customers with simple and on time.It also allows the company to respond to its customers demands and need more effectively as Dr Martin Wintrkorn chairman of the poster of the management of Audi AG underlines in his speech in the 2004. The company has a strong sales network in Britain that which has ensured the companys sales remains at the top.He further notes that due to this strong sales network, the company has managed to steady growth rate over 7% in UK. The sales network of the company includes company auto shop that are located in major town and places in the country, and rambling units that serve to deliver cars directly to the customer.Cycle lifeThe company takes al to the highest degree six months to be able to produce a new model on the market, the design department and the engineering departments are involved in creating new models. A new model is normal based on technology improvement in terms of safety, fuel efficiency.For example, in 1980 Audi manufactured a four wheel car named Quattro which was turbocharged coupe. It took them six months to advance it from the first generation of S4 to the new generation of S6. General this period mat also vary according to the technological improvement that the company will undertake.Advertising practicesAdvertising is an important marketing tool which is commonly used to market new and existing products. Advertisement process requires huge investments. There are various forms of advertisements media such as television, communicate and newspapers, posters and road shows. The company utilizes all the forms mentions above, to improve its sales.Advertisement is important as it creates awareness of the companys products and well as keeping the customers informed. Advertisement is on form of market promotion that the company undertakes to promote its new model on the market. Promotion of new models can be carried out in different forms and the most common one is through product life cycle. (Michael, 1985)Audi has undertaken different promotional activities to ensure that its products are marketed to coarse areas. The company has a sponsorship deal with Manchester United a foot club in UK as part of its promotion activities. Audi Company also is the official car dealer of the club, and some players like Wayne Rooney, Rio Ferninard and many more drive around in Audi cars.This highly markets the companys cars. Apart from football the company also is involved in various other sports, giving its support to motor sports and polo game.The company has continued to scale down on the markets in the UK, as the chairman of Audi Auto Company in UK, Dr. Martin Winterkon pointed out UK market is the biggest for Audi removed Germany and Audi will continue to strive to improve its sales as shown in the last six years. (Audi Auto Company, 2007)The diagram below explains the cycle which products can behave in the global market when it is introduced to the market. It starts from the introduction, growth, maturity and eventually the decline when the consumers are fully aware of the products and services and there is no need for further promotions.